From rocket science to everyday use: how BTH is transforming Value Driven Design research
Extended product warranties up to 10 years, leasing or pay-per-use schemes are just few examples of how manufacturing companies are shifting their focus from selling products to offering “solutions” (functional sales, product-service systems etc.), combining products and services. The opportunity to maximize customer value is a main reason for this, still great challenges remain when “value” is measured and communicated...
