Value creation is the end-game solution of product and service design. Yet, ‘value’ is difficult to measure, because it goes beyond manufacturing and usage cost to include a lot of subjective, intangible and tacit concepts. EVOKE is a method to keep focus on value generation throughout the design process, since its earliest phases. The EVOKE toolbox aims at supporting the...
Extended product warranties up to 10 years, leasing or pay-per-use schemes are just few examples of how manufacturing companies are shifting their focus from selling products to offering “solutions” (functional sales, product-service systems etc.), combining products and services. The opportunity to maximize customer value is a main reason for this, still great challenges remain when “value” is measured and communicated...
CRESCENDO – Collaborative and Robust Engineering using Simulation Capability Enabling Next Design Optimisation EU FP7 Integrated Project 2009-2012 (completed) PROJECT SUMMARY The IMG4 project CRESCENDO addresses the Vision 2020 objectives for the aeronautical industry by contributing significantly to the fulfilment of three specific targets of the aeronautical industry’s Strategic Research Agenda. CRESCENDO will develop the foundations for the Behavioural Digital...
Research paper published in Proceedings of the 18th International Conference on Engineering Design. Abstract The extension of businesses to incorporate the provision of function as a service in supplement to standalone products is an ongoing movement in manufacturing industry. In short, this means that the development intent should be guided by the need of ‘performance in use’ that the customer...
Research paper published in Proceedings of the 3rd International Conference on Research into Design, ICoRD’11. Abstract Across industrial settings and environmental conditions, innovation is viewed as a source of advancing firms’ competitive position. Recently, a shift has been witnessed from the traditional innovation model, which mainly focused on internal research and development (R&D) towards open innovation. In this study, we...
Research paper published in Proceedings of the 3rd International Conference on Research into Design, ICoRD’11. Abstract In recent years there has been a growing interest among product development organizations to capitalize on engineering knowledge as their core competitive advantage for innovation. Capturing, storing, retrieval, sharing and reusing of engineering knowledge from a wide range of enterprise memory systems have become...
On September 8th-10th Tobias Larsson, Marco Bertoni and Alessandro Bertoni attended the fourth EU FP7 CRESCENDO WP2.2 physical meeting hosted by Rolls Royce in Derby, UK. The meeting has been the occasion to summarize and discuss the latest achievements in the area of Value Driven Design and Value modelling with researchers and industrial experts from Volvo Aero, AIRBUS, Rolls-Royce UK,...
CRESCENDO – Collaborative and Robust Engineering using Simulation Capability Enabling Next Design Optimisation EU FP7 Integrated Project 2009-2012 (finalized) PROJECT SUMMARY The IMG4 project CRESCENDO addresses the Vision 2020 objectives for the aeronautical industry by contributing significantly to the fulfilment of three specific targets of the aeronautical industry’s Strategic Research Agenda. CRESCENDO will develop the foundations for the Behavioural Digital...
