The MSPI experience with Behrad; “Those shots of Whiskies…”

My name is Behrad Mirafshar. Born in Ahvaz, Iran. Moved to Teheran, the capital at the age of 12. Tehran is a boiler plate. Many people live and hustle everyday to make it. Kind of NYC but in the middle east. My background is in mechanical engineering. I always fascinated how things work on the root level. Fluids mechanics fascinated...

Kreativitet och skapande under sportlovet

Produktutvecklingslabbet bjöd in till en eftermiddag i Karlskrona Makerspace där ungdomar i åldern 8-12 år fick pröva på att skapa robotar, smycken mm. Forskarna Johan Wall, Christian Johansson och Tobias Larsson stöttade kidsen i att 3D-printa och bygga robotar med hjälp av Lego Mindstorms.

Let the machines talk! Towards data-driven product development

Leonardo da Vinci is remembered in history as a “universal genius”, he was an artist, a scientist, a mathematician and an engineer. He generated a huge amount of  ideas and sketches of  revolutionary concepts in his days. Although, almost none of these became reality. Why was it like that? What is the reason that brilliant ideas don’t become innovations – in...

From rocket science to everyday use: how BTH is transforming Value Driven Design research

Extended product warranties up to 10 years, leasing or pay-per-use schemes are just few examples of how manufacturing companies are shifting their focus from selling products to offering “solutions” (functional sales, product-service systems etc.), combining products and services. The opportunity to maximize customer value is a main reason for this, still great challenges remain when “value” is measured and communicated...