Abstract
This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping to a way in which different stakeholders in the case car company – SAIC Motor – can experience and give feedback on the PSS strategy, analyze the impact of the PSS strategy on the process of customized digital service design in a traditional Chinese car company. Also, the work discusses how to increase the service value for different stakeholders in the overall PSS system
Keywords
product-service systems (PSS), experience design, prototyping, case study
Reference
Yan Z, Larsson T, Larsson A. PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China. Proceedings of the Design Society. 2022;2:1179-1188. https://doi.org/10.1017/pds.2022.120
